Archive for July, 2012

How to grow your massage practice

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Here’s a quick marketing tip for growing your massage practice:
Two of the most important actions you can take for your practice are keeping your name in front of your clients and educating them on the many benefits your services offer them.

Take a closer look at these two points. In today’s world, you are competing with an ever-growing number of ...

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The Redeeming Qualities of Massage Therapy

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If one were to base the definition of massage therapy on what is seen in advertising you could easily assume that massage is an additional form of splurging by those with the means to do so. However, massage therapy is much more than that. Not only is the art of massage an integral part of the maintenance and recuperation of athletics worldwide, but also in the rigors and stresses of our everyday lives as well.

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A well-written client newsletter is a proven massage marketing tool

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A well-written client newsletter is a proven marketing tool that can help you build a stronger practice.

You can do everything yourself or use a massage newsletter service like mine. A massage newsletter service provides ready-to-send massage newsletters on many topics — you just add your contact information and mail them, or you can add an additional cover ...

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Important points to consider if you design your own massage newsletter…

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  • Plan on spending anywhere from 10 to 30 hours to research and write the massage articles; find appropriate artwork; create the layout, etc. for each massage newsletter issue.
  • Compare the layout and design you create for your massage newsletter with other massage newsletters you’ve seen for professionalism. A good reason for using a massage marketing service is that many therapists don’t see the weak points in their own work and end ...
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Tips for an Effective Massage Newsletter

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  • Keep it short and to the point. Offer information on the subjects your massage clients bring up during their appointments, such as handling stress, neck complaints and back pain. Ask what they would like to see in future massage newsletter issues. You can also share results from recent studies on massage.
  • Don’t get too technical. Remember that most people don’t have much knowledge of anatomy and physiology, so refrain from using too ...
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