Jon and his wife Susan launched their health newsletter business, Precision Marketing & Client Communications, in 1988. Specializing in newsletters for healthcare professionals such as chiropractors, optometrists, physical therapists, dentists, etc., Precision Marketing has produced newsletters for hundreds of doctors throughout the United States and Canada. Jon & Susan sold Precision Marketing in 1996; Jon now focuses his attention on creating client education massage newsletters for massage therapists and bodyworkers.
To further his understanding of massage therapy, Jon completed a 625-hour program at a massage school in Florida in 1999. His goal is to help bodyworkers throughout North America build strong practices through consistent marketing using his client education publications – and to spread the word to as many people as possible about the many benefits of massage therapy.
Jon has had articles on marketing published in Massage Magazine, Massage & Bodywork, MTJ (Massage Therapy Journal), Massage Today and Massage Message, the magazine of the Florida State Massage Therapy Association.