Archive for 'Marketing Tips for Massage Therapists'

Weekly business planning & Product you can offer

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Hello from Jon at Massage Marketing,

Two quick things today:

1) Your weekly business plan, and

2) A marketable product to investigate

Are you sitting down once a week to review the results of the previous week and refining your work plans for the coming week? This is a great way to stay focused and make sure you’re getting the important business building steps done.

  • Are you tracking the number of business cards you hand out each week?
  • Tracking other promotions, such as sending your clients ...
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Is selling products a good fit for your practice?

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Hello from Jon at Massage Marketing,

What are you doing to maximize your practice’s profits?

One easy way to increase your practice income is to offer compatible health products for sale. In the current issue of massage & bodywork magazine, two articles recommend this idea.

ABMP associate editor Brandon Twyford writes, “Do you have any favorite products you consider superior to others on the market? You’re the perfect spokesperson already—why not make a little extra cash for it? When you’re passionate about a ...

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How important is it to review your goals?

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As the new year gets underway, it’s a great time to review and update your goals—both business and personal. Why? Because the energy you put into everything you do every day and the results you get can be strengthened by aligning your efforts to your goals.

Life introduces surprises, and your focus and attention can get redirected. Your goals are your roadmap to achieving success in business and in life. It’s important to review your goals regularly to make sure they ...

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I’m Back! June 21, 2015

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Hello from Jon at Massage Marketing! I’ve been out of touch with the massage field for the better part of the past six or seven years. The next couple of paragraphs will get you up-to-date with what’s been happening with me, then we can get back to the basics of how to best market your practice.

Life sure can be distracting! I started Massage Marketing nearly 20 years ago, after spending ten years in the 80s and 90s creating marketing materials ...

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Educate your clients by improving your marketing plans!

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How have you been? Is everything going well with your massage practice?

This is a great time to look at ways to improve your marketing plans. In today’s uncertain economy, you need to do all you can to build strong client loyalty and continue to attract new clients. The bottom line: You should find effective ways to let your public know you are there and all the benefits your massage services offer them.

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Top Ten Ways to Utilize Your Massage Newsletters

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Sending a massage newsletter to your clients on a regular basis is an extremely easy way to not only get returning clients, but also keep new clients coming back for more.

If you already have our Staying in Touch massage newsletter package, or if you are deciding to purchase or write your own massage ...

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The Massage Therapy Profession

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A little food for thought:

massage imageThe following is a compilation of data gathered by the American Massage Therapy Association® (AMTA®) from U.S. government statistics, surveys of consumers and massage therapists and recent clinical studies on the efficacy of massage. These data provide an overview of the current state of the massage therapy profession, public and medical acceptance of the value of massage ...

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Massage Health Hints for your Clients

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In between your massage sessions, you may find the following tips helpful:

Preparation

  1. Loosen your collar.
  2. If possible, remove confining or thick garments such as jackets & sweaters.
  3. Center your attention before beginning.

Shrugging the Shoulders
When you shrug your shoulders, you are exercising muscles that tend to get pulled forward and hardened by tension. This tension buildup commonly occurs when you sit with ...

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How to grow your massage practice

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Here’s a quick marketing tip for growing your massage practice:
Two of the most important actions you can take for your practice are keeping your name in front of your clients and educating them on the many benefits your services offer them.

Take a closer look at these two points. In today’s world, you are competing with an ever-growing number of ...

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The Redeeming Qualities of Massage Therapy

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If one were to base the definition of massage therapy on what is seen in advertising you could easily assume that massage is an additional form of splurging by those with the means to do so. However, massage therapy is much more than that. Not only is the art of massage an integral part of the maintenance and recuperation of athletics worldwide, but also in the rigors and stresses of our everyday lives as well.

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