Archive for 'Massage Newsletters'

All New $39 Client Education Massage Letter Package!

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I’m so excited to announce a new marketing package for therapists!

This package is affordable and is packed full of educational content that you can use across many marketing streams.

I know that the most time-consuming part of creating really effective professional marketing materials is researching and writing the educational parts. Now, you can have all this information at your fingertips—ready to use whenever ...

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Educate your clients by improving your marketing plans!

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How have you been? Is everything going well with your massage practice?

This is a great time to look at ways to improve your marketing plans. In today’s uncertain economy, you need to do all you can to build strong client loyalty and continue to attract new clients. The bottom line: You should find effective ways to let your public know you are there and all the benefits your massage services offer them.

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Top Ten Ways to Utilize Your Massage Newsletters

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Sending a massage newsletter to your clients on a regular basis is an extremely easy way to not only get returning clients, but also keep new clients coming back for more.

If you already have our Staying in Touch massage newsletter package, or if you are deciding to purchase or write your own massage ...

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Massage Health Hints for your Clients

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In between your massage sessions, you may find the following tips helpful:

Preparation

  1. Loosen your collar.
  2. If possible, remove confining or thick garments such as jackets & sweaters.
  3. Center your attention before beginning.

Shrugging the Shoulders
When you shrug your shoulders, you are exercising muscles that tend to get pulled forward and hardened by tension. This tension buildup commonly occurs when you sit with ...

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A well-written client newsletter is a proven massage marketing tool

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A well-written client newsletter is a proven marketing tool that can help you build a stronger practice.

You can do everything yourself or use a massage newsletter service like mine. A massage newsletter service provides ready-to-send massage newsletters on many topics — you just add your contact information and mail them, or you can add an additional cover ...

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Important points to consider if you design your own massage newsletter…

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  • Plan on spending anywhere from 10 to 30 hours to research and write the massage articles; find appropriate artwork; create the layout, etc. for each massage newsletter issue.
  • Compare the layout and design you create for your massage newsletter with other massage newsletters you’ve seen for professionalism. A good reason for using a massage marketing service is that many therapists don’t see the weak points in their own work and end ...
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Tips for an Effective Massage Newsletter

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  • Keep it short and to the point. Offer information on the subjects your massage clients bring up during their appointments, such as handling stress, neck complaints and back pain. Ask what they would like to see in future massage newsletter issues. You can also share results from recent studies on massage.
  • Don’t get too technical. Remember that most people don’t have much knowledge of anatomy and physiology, so refrain from using too ...
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More Benefits of Sending Scheduled Massage Newsletters

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Another benefit of sending scheduled massage newsletters to your clients is that occasional massage clients may become regulars. If the educational seeds you plant nurture a client from seeing you a couple of times a year to once or twice a month, you’ve increased your annual income as much as $1000 from just that one massage client.

The possibilities are endless. ...

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Why Massage Newsletters are Cost-Effective!

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In order to properly evaluate a marketing tool, you should have a basic idea of what constitutes a good financial return for the dollars you spend.

For example, if you spend $100 producing and sending a marketing piece like an educational massage newsletter, how much income must you bring in to make it worth your time and ...

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Massage Marketing – Massage Newsletters

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The client educational newsletter – Part 1

This is where I get to sing the praises of my favorite marketing tool, the client educational newsletter. You can create a newsletter yourself or use a newsletter service like mine. Either way, an attractive newsletter is a great marketing tool.

The educational client newsletter is the ultimate multi-tasker. In one easy step, a well-written newsletter sent to your client list can:

» Educate your clients on the many benefits your ...

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