Another benefit of sending scheduled massage newsletters to your clients is that occasional massage clients may become regulars. If the educational seeds you plant nurture a client from seeing you a couple of times a year to once or twice a month, you’ve increased your annual income as much as $1000 from just that one massage client.

The possibilities are ...

In order to properly evaluate a marketing tool, you should have a basic idea of what constitutes a good financial return for the dollars you spend.

For example, if you spend $100 producing and sending a marketing piece like an educational massage newsletter, how much income must you bring in to make it worth your ...

The client educational newsletter – Part 1

This is where I get to sing the praises of my favorite marketing tool, the client educational newsletter. You can create a newsletter yourself or use a newsletter service like mine. Either way, an attractive newsletter is a great marketing tool.

The educational client newsletter is the ultimate multi-tasker. In one easy step, a well-written newsletter sent to your client list can:

» Educate your clients on the many benefits your ...

In order to demonstrate what you have to offer as a massage therapist, you have to get people in the door — and to do that, you need to tell them why they need your massage services. What can you do for them? How can you make their lives better? Answer these questions successfully and they’ll be flocking to you.