Author Archive

April 16, 2018

It’s been a while since I posted. In the past few years, my wife and I have been caregivers to her parents, dealt with her breast cancer, and relocated to Florida to be near our kids and grandkids. Through it all, I’ve continued to create the monthly educational massage newsletter for you to send to your clients.

Having turned 65 earlier this year, I’m (finally) getting to devote more attention on Massage Marketing and Massage Newsletters, the businesses I ...

Hello from Jon at Massage Marketing,

Two quick things today:

1) Your weekly business plan, and

2) A marketable product to investigate

Are you sitting down once a week to review the results of the previous week and refining your work plans for the coming week? This is a great way to stay focused and make sure you’re getting the important business building steps done.

• Are you tracking the number of business cards you hand out each week?

• Tracking other promotions, such as sending your clients ...

Hello from Jon at Massage Marketing,

What are you doing to maximize your practice’s profits?

One easy way to increase your practice income is to offer compatible health products for sale. In the current issue of massage & bodywork magazine, two articles recommend this idea.

ABMP associate editor Brandon Twyford writes, “Do you have any favorite products you consider superior to others on the market? You’re the perfect spokesperson already—why not make a little extra cash for it? When you’re passionate about a ...

As the new year gets underway, it’s a great time to review and update your goals—both business and personal. Why? Because the energy you put into everything you do every day and the results you get can be strengthened by aligning your efforts to your goals.

Life introduces surprises, and your focus and attention can get redirected. Your goals are your roadmap to achieving success in business and in life. It’s important to review your goals regularly to make sure they ...

Hello from Jon at Massage Marketing! I’ve been out of touch with the massage field for the better part of the past six or seven years. The next couple of paragraphs will get you up-to-date with what’s been happening with me, then we can get back to the basics of how to best market your practice.

Life sure can be distracting! I started Massage Marketing nearly 20 years ago, after spending ten years in the 80s and 90s creating marketing materials ...