Sending a massage newsletter to your clients on a regular basis is an extremely easy way to not only get returning clients, but also keep new clients coming back for more.
If you already have our Staying in Touch massage newsletter package, or if you are deciding to purchase or write your own ...
Continue Reading →Posted by: jlumsden
The following is a compilation of data gathered by the American Massage Therapy Association® (AMTA®) from U.S. government statistics, surveys of consumers and massage therapists and recent clinical studies on the efficacy of massage. These data provide an overview of the current state of the massage therapy profession, public and medical acceptance of the ...
Posted by: jlumsden
In between your massage sessions, you may find the following tips helpful:
Preparation
Shrugging the Shoulders
When you shrug your shoulders, you are exercising muscles that tend to get pulled forward and hardened by tension. This tension buildup commonly occurs ...
Posted by: jlumsden
Here’s a quick marketing tip for growing your massage practice:
Two of the most important actions you can take for your practice are keeping your name in front of your clients and educating them on the many benefits your services offer them.
Take a closer look at these two points. In today’s world, you are competing with an ...
If one were to base the definition of massage therapy on what is seen in advertising you could easily assume that massage is an additional form of splurging by those with the means to do so. However, massage therapy is much more than that. Not only is the art of massage an integral part of the maintenance and recuperation of athletics worldwide, but also in the rigors and stresses of our everyday lives as well.
A well-written client newsletter is a proven marketing tool that can help you build a stronger practice.
You can do everything yourself or use a massage newsletter service like mine. A massage newsletter service provides ready-to-send massage newsletters on many topics — you just add your contact information and mail them, or you can add ...
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Posted by: jlumsden
Keep it short and to the point. Offer information on the subjects your massage clients bring up during their appointments, such as handling stress, neck complaints and back pain. Ask what they would like to see in future massage newsletter issues. You can also share results from recent studies on massage.
Another benefit of sending scheduled massage newsletters to your clients is that occasional massage clients may become regulars. If the educational seeds you plant nurture a client from seeing you a couple of times a year to once or twice a month, you’ve increased your annual income as much as $1000 from just that one massage client.
The ...
Continue Reading →In order to properly evaluate a marketing tool, you should have a basic idea of what constitutes a good financial return for the dollars you spend.
For example, if you spend $100 producing and sending a marketing piece like an educational massage newsletter, how much income must you bring in to make it worth ...
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