If one were to base the definition of massage therapy on what is seen in advertising you could easily assume that massage is an additional form of splurging by those with the means to do so. However, massage therapy is much more than that. Not only is the art of massage an integral part of the maintenance and recuperation of athletics worldwide, but also in the rigors and stresses of our everyday lives as well.
A well-written client newsletter is a proven marketing tool that can help you build a stronger practice.
You can do everything yourself or use a massage newsletter service like mine. A massage newsletter service provides ready-to-send massage newsletters on many topics — you just add your contact information and mail them, or you can add an additional ...
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Posted by: jlumsden
Keep it short and to the point. Offer information on the subjects your massage clients bring up during their appointments, such as handling stress, neck complaints and back pain. Ask what they would like to see in future massage newsletter issues. You can also share results from recent studies on massage.
Another benefit of sending scheduled massage newsletters to your clients is that occasional massage clients may become regulars. If the educational seeds you plant nurture a client from seeing you a couple of times a year to once or twice a month, you’ve increased your annual income as much as $1000 from just that one massage client.
The ...
Continue Reading →In order to properly evaluate a marketing tool, you should have a basic idea of what constitutes a good financial return for the dollars you spend.
For example, if you spend $100 producing and sending a marketing piece like an educational massage newsletter, how much income must you bring in to make it worth ...
Continue Reading →Posted by: jlumsden
In order to demonstrate what you have to offer as a massage therapist, you have to get people in the door — and to do that, you need to tell them why they need your massage services. What can you do for them? How can you make their lives better? Answer these questions successfully and they’ll be flocking to you.
Quite simply, your level of success depends on the effectiveness of your marketing & promotion program.
Earlier, we covered what promotion is. Virtually everything you do for your practice serves as a promotional activity — the design of your office space, the message on your answering machine, your clothing choices, the way you communicate ...
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